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If your visitors can't get in touch with you, you won't be able to get them involved as well as engaged with your site. Make sure your contact information is easily accessible in your own "About" web page, or in your "Contact Us" page - and then make sure that those pages are accessible from everywhere in the website.
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By following different options you can check the response from users that they just like one choice or another; like by designing two different sales form on the same page, you can check which one is more liked by the people. The whole process is recognized as split testing. This is a good technique if you are uncertain about certain things on your website.
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